About me

I'm a final-year Business Management student majoring in Marketing, with a minor in Digital Brand and Campaign Management, curious about why people, brands and ideas work the way they do. I'm particularly interested in human behaviour and the way culture, psychology and communication shape how we perceive things.

I like bringing different pieces together and seeing how they can work as a whole. I enjoy exploring consumer insights, developing strategies, building brands and shaping stories through visual communication. I pay close attention to the details that are easy to overlook because sometimes they are what make something feel considered. For me, good marketing is about making an idea clear, meaningful and easy to connect with.

When I'm not working on my next project, I'm probably listening to music, exploring a new city or trying a new coffee place. I like keeping life interesting and finding inspiration in everything I come across.

This portfolio is a small collection of what I've been learning and building throughout my studies.

Background

2017–2019

Legal Administrative Assistant

CORSAN
Porto Alegre, Brazil

2020–2022

Customer Support & Data Verification

Rede Ideia
Porto Alegre, Brazil

2022–2024

Cultural Exchange — Au Pair

Netherlands & Belgium

2024–Present

Bachelor in Business Management
Major in Marketing

Odisee University of Applied Sciences
Brussels, Belgium

what's in my toolbox?

Certifications

Google Analytics

Google · Credential ID: 175876003

INSIDE LVMH — Creation & Branding, Operations & Supply Chain

LVMH · Credential ID: 83e90f4a-e807-4c13-a123-f1010835ee52

Data Preparation in Power BI

DataCamp · View credentials ↗

Aguavida LinkedIn carousel — Blue Monday

digital marketing

Aguavida — Product Launch

A digital content strategy combining a 12-month plan, campaign rollout and creative assets.

marketing campaign

Coca-Cola Spark Program

A B2C and B2B loyalty activation developed in response to a Coca-Cola brief exploring why Gen Z is going out less and choosing Coca-Cola less often.

event management

Tote & Taste

A creative social event combining a tote bag painting workshop with traditional food, developed from concept to execution.

visual communication

Poster Design

Promotional posters for a fictional Netflix drink concept, exploring visual direction across vertical and horizontal formats.

editorial design

Magazine Spread

An assignment focused on learning how to structure text and visual elements within a magazine-style layout.

Digital Marketing

Aguavida — Product Launch

For this Digital Marketing project, I developed a 12-month digital content strategy for Aguavida, a fictional brand built around a foldable smart water bottle that helps users drink more water by tracking intake, sending reminders and rewarding consistency with redeemable points for wellness products. Using consumer insights and a clearly defined buyer persona to guide the content direction, I researched relevant trends, holidays and cultural moments throughout the year, evaluating how they could be connected to the brand and tailored to its target audience. I then translated these findings into a structured cross-channel content plan and developed a one-week campaign with creative assets to demonstrate the strategy in practice.

Skills explored: Content calendar development3H & POE Framework ApplicationCross-channel content planning

Tools used: Google TrendsGemini Nano Banana

12-month content plan — open full PDF ↗

Campaign mockups

01 — YouTube Ad · Travel Light

02 — Email Newsletter · Brussels 20km Race Week

03 — LinkedIn Carousel · Blue Monday

Marketing Campaign · Project Week in collaboration with The Coca-Cola Company

Coca-Cola Spark Program

For this assignment, we responded to a brief from The Coca-Cola Company to investigate why Gen Z is going out less frequently and why Coca-Cola is not their preferred choice when they do. Based on our research, we developed the 'Spark' Program, a B2C and B2B loyalty activation designed to make choosing Coca-Cola more rewarding for consumers while also giving HORECA partners an incentive to participate. The project was selected as the winning project.

Skills explored: Consumer researchExperiential marketingMarketing activation

Team visit to the Coca-Cola headquarters

Research findings: 67 respondents, 64% of Gen Z go out weekly

Findings: why 18-25 year olds don't order Coca-Cola, key insight breakdown

The Idea

The 'Spark' Program turns Coca-Cola purchases into experiences. As a loyalty program, it offers a range of rewards throughout the journey, from smaller rewards to a chance to win the main prize: an all-inclusive Coca-Cola festival journey from Belgium to Tomorrowland and onwards to Sziget in Budapest aboard a Coca-Cola-branded train.

B2C — The Consumer 'Win'

B2B — The Partner 'Win'

Consumers purchase Coca-Cola, scan a QR code, collect Sparks and exchange them for rewards.

HORECA partners are encouraged to participate through their own incentive: top-performing venues can win an exclusive Coca-Cola-sponsored event with local DJs, designed to drive traffic and bring new customers to their venue, while winning staff earn a place on the festival journey.

B2C Spark Program: purchase a Coke, scan QR, collect Sparks, claim rewards

B2B Spark Program: the partner win for HORECA venues

Editorial Design

Magazine Spread

For this assignment, I designed a magazine spread around a fictional Netflix drink concept, applying editorial layout principles to structure headlines, body copy, imagery and pull quotes across a double-page spread. The focus was on learning how to organise text and visual elements within a magazine-style layout, balancing hierarchy, alignment and grid structure to guide the reader's eye across the page.

Skills explored: Editorial layoutVisual hierarchyGrid systems

Tools used: Adobe InDesign

Event Management

Tote & Taste

Tote & Taste was a creative social event combining a tote bag painting workshop with traditional food. Developed as part of our Project Management course, the project took us from the initial concept through planning and preparation to the final workshop.

Skills explored: Problem solvingResource managementTime management

Team members with their painted Tote & Taste tote bags

My Role

Operations & Logistics

Venue research and room booking
Availability checks and coordination
Supplier sourcing
Materials planning and preparation
Ticket sales
Event setup and logistics
On-the-day coordination

instagram.com/totentaste

View the project on Instagram ↗

The Day of the Event

After weeks of planning and coordination, Tote & Taste came to life!

Room setup, catering and playlist prepared for the Tote & Taste workshop

Tickets sold · sold out

Ticket holders attended · +10 walk-ins

4.9/5

Average experience rating

80%

Would definitely attend again

Visual Communication

Poster Design

For this assignment, I designed promotional posters for a fictional Netflix drink concept. I developed a futuristic, cinematic theme around the idea of escaping reality and translated the concept into a cohesive visual direction through imagery, typography and composition.

The design was created in both vertical and horizontal formats, requiring me to adapt the composition and placement of visual elements while maintaining the same concept and overall visual identity across both versions.

Skills explored: Concept developmentVisual compositionFormat adaptation

Tools used: Adobe InDesignAdobe Photoshop

Netflix drink poster design — vertical format

Marketingportfolio

what's in my toolbox?

Certifications

Google Analytics

INSIDE LVMH — Creation & Branding, Operations & Supply Chain

Data Preparation in Power BI

Aguavida — Product Launch

Coca-Cola Spark Program

Tote & Taste

Poster Design

Magazine Spread

Aguavida — Product Launch

Coca-Cola Spark Program

The Idea

Magazine Spread

Tote & Taste

The Day of the Event

Poster Design

Let's connect